The Pier Mall is a new shopping destination located in the heart of the New Administrative Capital of Egypt. The mall is designed to offer a unique shopping experience to visitors, with a wide range of retail stores, restaurants, and entertainment options.

The Pier Mall is spread over an area of 30,000 square meters and features a modern and contemporary design. The mall is divided into three levels, with each level offering a different shopping experience. The ground floor is dedicated to fashion and beauty, with a range of international and local brands such as Zara, H&M, and Sephora. The first floor is dedicated to home and lifestyle, with stores selling furniture, home decor, and electronics. The second floor is dedicated to entertainment, with a cinema complex, a bowling alley, and a children's play area.

The mall also features a food court with a range of dining options, from fast food to fine dining. Visitors can enjoy a variety of cuisines, including Egyptian, Italian, and Asian. The food court also features a terrace with a stunning view of the surrounding area.

The Pier Mall is not just a shopping destination, but also a social hub. The mall hosts a range of events and activities throughout the year, including fashion shows, music